You may not be able to reach her telephone but soon you will be able to see as she does. Yes, we are speaking of Lady GaGa. When Polaroid appointed Lady GaGa as creative director, we knew interesting things would come. A company that was beginning to seem obsolete, as digital still took over and instant film was becoming irrelevant, will get new life in the recently announced Grey Label by Haus of GaGa (Lady GaGa).
Perhaps the most exciting piece is the new GL20 sunglass-camera. We have seen devices such as auto-dimming, music playing, and even Bluetooth sunglasses by Oakley but this is something completely new and unique. They are not only functioning sunglasses but also a Bluetooth enabled camera with one of the earpieces functioning as storage USB stick style. When you take a picture with the sunglass camera, the outward-facing display puts it on display for all to see. So soon, when you see someone in the club with sunglasses on, be careful of your reaction, it just may end up in digital.
When asked what the camera of the future was, Lady GaGa did not make many friends at Polaroid. Her response? The camera phone. I beg to differ; those cameras built into sunglasses look pretty futuristic to me. Regardless, the GL10 portable printer will be able to print from either, wirelessly and instantly without ink. In a size that fits into your oversized handbag (ladies) you don’t need to be afraid to bring it with you.
When thinking of Polaroid cameras what comes to mind is a large clunky camera that spits out images that take a while to be anything more than a reddish blob. Updating into the digital world, Polaroid now has an instant digital camera, which prints as well as saves pictures directly on the camera. You also have the option of previewing the picture before printing, something demanded in this day.
So when can you get your hands on some GaGa gear? The current word is by holiday season 2010, which has already passed. Who knows what GaGa magic we may see next but we’ll be sure to keep you updated.