According to a new study, “For every hour that American teens listen to music, they hear more than three references to brand-name alcohol-about 34 in the course of a day”. This heavy exposure could contribute to youth addiction, according to a University of Pittsburgh and Dartmouth University study published online in the international journal, Addiction.
Researchers point the finger clearly at rap, R&B and hip-hop artists, who they say promote a “luxury lifestyle characterized by degrading sexual activity, wealth, partying, violence and the use of drugs.”
“Blame it on the goose. Got you feeling loose. Blame it on Patron. Got you in the zone”
“The ‘gangsta’ mystique is really about aggressive self-indulgence,” said Mark Crispin Miller, a professor of media, culture and communications at New York University.
“It’s highly consumeristic and not in any way socially conscious or beneficial to anyone’s health,” Miller said. “It builds on an old mystique that’s more infantile than that. It’s really about going to the crib and buying really ostentatious goods and drinking yourself into a stupor and using drugs and stashing huge guns.”
But we can’t just blame hip hop, after all, Amy Winehouse sang about beer and her attachment to the bottle, Sublime’s 40 OZ to Freedom, Chumbawamba’s Tubthumping, and The Eagle’s Tequila Sunrise to name a few. Then of course there is freedom of choice, are we as a society mindless zombies, that easily convinced by a few lyrics in a song, or a cleverly stashed bottle in a music video?…PROBABLY!