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Dr. Dre & Chrysler Put ‘Beats’ in the Ride

Dr. Dre & Chrysler Put ‘Beats’ in the Ride

Home > Get in Style > Dr. Dre & Chrysler Put ‘Beats’ in the Ride

Post Date: June 06, 2011

Imported from Detroit.

Dr. Dre is redefining what it means to “Let Me Ride” with a recent partnership between Beats by Dr. Dre and the Chrysler Group.

With its aggressive new look, the 300S is a 'street machine' designed for the young, sophisticated beat rider. It hits dealerships across America in Fall 2011.

Instead of rolling through Compton in a tricked out low-rider, Dre is now cruising around in the 2012 Chrysler 300S, which sports a 522-watt 12-channel amplifier from his “Beats by Dr. Dre” audio line.

The interior of the 300S Series offers a ton of features that appeal to young city dwellers. It not only includes Beats by Dre’s revolutionary new speaker system but also 12-way heated front power seats and an 8.4-inch touchscreen entertainment and communications system.

“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars. Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended.”

– Jimmy Iovine | Chairman, Interscope Geffen-A&M Records | Co-founder, Beats by Dr. Dre

With artists like Diddy, Lady Gaga and Justin Bieber using Beats by Dr. Dre products, it’s clear that these headphones are a force to be reckoned with in the audio world. Italian producer/DJ Benny Benassi was even spotted wearing a pair last time he was in DC at Club Glow.

With 522 watts of power over 12 channels, the new Chrysler 300S may be equally as much mobile music studio as it is a vehicle.