Post Date: August 08, 2011
Mike ‘The Situation’ Sorrentino of MTV’s hit reality series Jersey Shore has been offered an undisclosed sum of money…
The stars of Jersey Shore have cashed in on numerous celebrity endorsement deals over the past two years, including weight loss supplements, alcohol, and bronzer. But why is Abercrombie & Fitch — a company known for its posters of scantily clad models — asking ‘The Situation’ and other cast members to not wear A&F clothing?
According to a representative from A&F’s ‘Brand Senses Department’:
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
In an entertainment world that thrives off brand-name endorsements from companies paying to get their products into movies and on TV, it seems odd that A&F would make this move. Looks like A&F is secretly trying to ensure a never-ending parade of Ed Hardy on Jersey Shore.
In the next few months, an unfortunate Goodwill customer will be picking up A&F clothes with severe bronzer stains that smell faintly of sausage…