Follow Up to the Record Shattering “Harlem Shake”

Just Blaze & Baauer feat. Jay Z – Higher releases August 13th on Priority Records.
It follows the #1 Billboard Hot 100 and Platinum Sensation “Harlem Shake.”

The man behind the Internet phenomenon, Harlem Shake, has enlisted Jay Z to be featured on his new “Higher” track. Produced alongside legendary hip-hop producer Just Blaze, this official remix is poised for break out success. It not only appeals to EDM fans but also rap fans that are still reeling from Jigga’s Magna Carta album.

The video for higher is directed by Nabil Elderkin (Kanye West, Bon Iver and Frank Ocean). It premiers on Vice’s new dance site THUMP the same day the song releases. They’ve already released a super tease of a trailer:

After winning Dance Song of the Year and EDM Song of the Year at the 2013 Billboard Music Awards, Baauer has gained major traction, touring w/ Just Blaze at clubs and festivals like Lollapalooza, Outiside Lands and Electric Zoo. Baauer is currently working on a new EP, which will be released under LuckyMe Records this year.

‘Higher’ marks the re-launch of Priority Records as a production-oriented label. Known for pioneering gangster rap, Priority will re-launch with the help of Capitol Music Group and Insurgency Music. This collaboration also shines a new light on EDM’s rises to the mainstream.

With Billboard reconfiguring its Hot 100 chart to include online streaming numbers, the industry has seen more collaborations between mainstream and EDM artists. David Guetta’s electronic touch on Rihaana’s Unapologetic album is good example of how electronic pop has collided with Top 40/R&B. Artists like Zedd and Calvin Harris who are both on major label(Interscope and Columbia) are not only remixing pop songs, but also have their own solo work topping the Billboard charts. And of course there’s this Mountain Dew X-Games commercial w/ Paul Rodriguez and a Flux Pavilion favorite.

EDM pop has become an incredibly lucrative genre. While the EDM festival scene is at an all time high, pop music has always controlled the radio and sales realm. Combine both and in theory you’re golden. Baauer and Just Blaze’s remix featuring Jay Z will not only rebirth Priority Records, but also show how far EDM has come.

A special release party is scheduled in NYC on Aug 13th at an undisclosed location. Fans also have to the chance to see Baauer at Electric Zoo by posting photos that represent what “higher” means to them on any of their social media platforms using #higher813. Winners will be selected by Baauer on August 16th.