The YouTube Music Awards
Sunday November 3, 2013
Live from Pier 36 – New York, New York w/ additional feeds from Rio de Janeiro, Seoul, Moscow and London.
The YouTube Music Awards categories include video of the year, artist of the year, phenomenon of the year and more:
The nominees were selected by using YouTube data from the last year based on views, likes, shares, comments and subscriptions.
Check out the Official YouTube Music Awards Nominee Playlists and cast your vote!
The Biggest Battle
Clearly the biggest question is who will win the YouTube Phenomenon category… Gangnam Style or Harlem Shake? Both were massive hits amongst the ADD generation (yes, that’s you). Both caused people to do awesome dances all the time, everywhere. It’s a tough one for sure.
A YouTube Record 1.8+ billion views as of 10/28/13 – that’s double 2nd place (Justin Bieber ft. Ludacris – Baby).
The crazy thing is that 1.8 billion reflects only the official video. With everything else combined it’s gotta be pushing 3,000,000,000. That’s a lot of views…
First Parody Video 2/2/13
It’s hard to determine when the first Harlem Shake parody video was made, but many believe it to be the one called “DO THE HARLEM SHAKE” with the guys in the pink, alien and red power ranger suits and the one with the sumo mask.
Since them a ton of famous people (The Miami Heat, Paul van Dyk, the cast of Sports Centre, Anderson Cooper, T-Pain, Jeff Gordon, and Jimmy Fallon, to name a few) have put up videos. And countless more.
Because of the Harlem’s Shake’s insane viral behavior, Billboard ended up announcing it would use YouTube stats to determine it’s Hot 100 chart, placing Baauer at the top of the list for several weeks. Here are some crazy Harlem Shake video stats.
The Biggest Controversy
Tyler the Creator (yes, one of the awards show’s performers) as well as LA cool guy Flying Lotus have both been outspoken critics of the social media platform’s category nominees. They have some pretty justified arguments, albeit via ranting tweets, about the same old pop acts being nominated, likening the show to the MTV VMAs.
It’s sort of true when you think about it. Sure the Obama vs. Romney rap battle video is nominated, but so are Lady Gaga and One Republic songs. The argument is that YouTube should be rewarding the little guy who makes original, innovative content, and leave the VMA stuff for MTV.
You can read more about Tyler and FL’s disdain via the LA Times.
For us the obvious concern is… YouTube is a video channel, not a music channel…
Needless to say, the YouTube Music Awards marks something truly amazing for the media and entertainment worlds. Social, traditional, music, film, it all comes together in an awards show determined by now many times people click play.