In August 2015, Kanye West took to the stage at MTV’s Video Music Awards and announced that he was running for President of the United States in 2020. As if wanting to make absolutely sure that we all knew that he wasn’t backing out of his prior announcement, he returned to MTV’s VMA stage on August 28, 2016, and in a manner most “presidential” outlined an anti-urban violence stance as well favorably compared himself to the likes of President Harry S. Truman, automaker Henry Ford, iconic entrepreneur Howard Hughes, entertainment titan Walt Disney, and pioneering Apple tech visionary Steve Jobs. In considering how and why he could win in 2020, that’s where things begin to get interesting.

Yes, the Republican nominee for President stated that, if elected, he would force Mexico to build a wall to contain its potential immigrants. However, Kanye West once said that George W. Bush didn’t like black people. We’re in a political environment where sound bites oftentimes carry more weight than full speeches. In this being the case, Donald Trump’s grassroots appeal being based on enraging/engaging snippets of thoughts could be mirrored by a potential West campaign.

2016’s Presidential campaign has involved Donald Trump making numerous statements about Hillary Clinton’s desire to stay with Bill Clinton after the infamous Monica Lewinsky scandal. By comparison to Kanye’s wife Kim Kardashian being filmed in a globally-distributed sex tape with one-time pop-star Ray J, the Clinton’s failings pale in comparison. While yes, setting up a slippery slope of sex and drama isn’t exactly what we should want to achieve in a presidential election cycle, if Kanye runs in 2020 — especially as a Democrat in the primaries against Hillary — it’s bound to occur.

The easiest way for Kanye West to avoid many of the potential public relations pitfalls of a Yeezus for President campaign will exist in his ability to use his pop-star swagger to overcome public angst. Ever since we elected movie star Ronald Reagan as president in 1980 and Bill Clinton became a late-night and MTV celebrity in 1992, there’s a certain level of superstar cool associated with the American presidency that’s maybe more important than public policy stances. In many ways, arguable public policy know-nothing Donald Trump’s successful obtaining of the Republican nomination can almost entirely be directly related to the 35 years that he’s spent as an global media icon alone. However, we’ve never seen arguably one of the top five most entertaining hip-hop artists of all time running for president. The idea that a superstar is vying for a superstar’s job could literally be more than enough to put him over-the-top.

And let’s also seriously break down the idea that Kanye could release his entire platform as a mixtape, and that mixtape would be FIRE. In a realm of things that could legitimately occur in the world, imagine Kanye’s Watch The White House mixtape being hosted by Barack Obama. Tracks could feature everyone from Beyonce and Rihanna to Jay Z and Nas, Chance the Rapper and Jaden Smith, Kim Kardashian and Amber Rose, Jack U and Justin Bieber, Taylor Swift and Miley Cyrus, and the Foo Fighters and Guns N Roses. U2 once released an album on iTunes that magically appeared in everyone’s collections free-of-charge. Zero campaign laws would be violated if private company Apple Music publicly supported Kanye’s presidential aspirations with a similar move. Between blog traffic, think-pieces, potential Billboard chart-topping hits, videos and live performances, that’s an unprecedented media assault that could disrupt traditional campaigning forever.

Debates would be LIT AF, too. When not potentially nervous and speaking without a script onstage at the Video Music Awards, Kanye West is the son of a college professor and well-acquainted with doing compelling oration in front of thousands-to-millions of people. If Kanye’s coached for debates in a manner similar to any other presidential nominee, it’s easy to imagine that he’d actually not just make points, but be really entertaining at doing so, too.

Kanye’s running in 2020. Intriguingly enough, he could easily win.