NBC is giving away free Chipotle food to anyone who watches a short promo on Facebook for the upcoming show America’s Next Great Restaurant.

Participants get a buy-one, get-one-free coupon to Chipotle. The chain’s founder and CEO, Steve Ells, is one of four investors in the show.

Customers who print out the coupon can get a free Chipotle meal, including a burrito, tacos or a bowl with the purchase of another meal. The promotion ends March 6.

Chipotle is also running an in-store texting promo offering a chance to get a catered burrito party. Anyone who texts “ANGR” (America’s Next Great Restaurant) at any Chipotle location will have a chance to win.

The new show premieres March 6 and pits 21 contestants against each other as a panel of judges decide whose restaurant is the best. The winner gets to “fully savor his/her great American dream of launching his/her own restaurant chain,” according to an NBC rep.